
Why List Your Property with Leslie J. Garfield, Inc.?
When Leslie J. Garfield opened the firm in 1972, he did it with one goal in mind: to be the best in his field. Specifically, the firm strives to be the most knowledgeable, to outwork the competition, to negotiate honestly for its customers, and to do this without the distraction of being all things to all people. Our primary focus is townhouses and small buildings. We provide the highest level of service in the industry by offering you senior brokers who understand their neighborhoods, by aggressively advertising in leading offline and online publications, by working cooperatively with other leading brokerage houses, and by direct marketing to our extensive network of real estate purchasers. We believe no other firm in the City matches this suite of services.
How We Sell Your Property
We manage the entire sales cycle from pricing, to marketing, to customer screening, to negotiating and closing the deal. Our goal is simple: to sell your home for the highest possible price in the shortest amount of time.
Accurate Pricing
Accurate pricing, which ensures a competitive bidding process but leaves no money on the table, is the result of in depth market knowledge. Our brokers, who are experts in their particular neighborhoods, provide sellers with comprehensive property valuations that accurately reflect market conditions and trends.
Marketing
At Leslie J. Garfield & Company, Inc., we utilize a three-pronged approach to marketing your property. We direct market to proven real estate purchasers and high net worth individuals through direct mail, email, and telephone calls. We advertise both in print and online utilizing established publications such as the New York Times, Quest magazine, the Wall Street Journal, Variety, and the New York Observer in addition to the Leslie J. Garfield website. We disseminate information to other broker firms using the ROLEX MLS system and direct emails to the brokerage community. We support these efforts by advising owners on how to showcase their properties, by holding Open Houses for both customers and other real estate firms, and by coordinating all appointments with the seller.
Closing the Deal
An important part of our services is to make sure that all prospects have the ability to perform. Non-performance leads to frustration and a waste of valuable time. Only qualified buyers will be permitted to schedule a showing. Throughout the sales process, owners will be kept informed of sales activity through regular progress reports. Once bids start to come in, we seek to establish a competitive bidding process to maximize the sales price. Once an offer has been accepted, we work with with attorneys, architects, and engineers to facilitate a smooth, prompt contract signing and closing.
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